Android is the most popular operating system in the world, with over 1 billion users. Android has a worldwide smartphone penetration rate of 85% and recently crossed the 50% mark in Australia, with more apps on the Google Play store than the App Store.
Its enormous market reach and exponential growth means that you must consider building for Android. Ignoring this segment would be plain irresponsible.
Android’s Market Share
We don’t get tired of talking about Android’s high presence on mobiles, because it is a big deal in terms of reach-ability. At the end, in a competitive economic field, as mobile devices market, it’s amazing that one company owns the 84% of the market share of Mobile Operating Systems.
So yes, the main advantage is that you can develop apps for almost 2 billion monthly active users.
Developing apps in Android it’s cheaper than in other platforms. The company provides its SDK for free, so all the costs are designated to the app testing and deploying.
That means you don’t have to make a big investment in that part. Investing less on your app development means that you’ll have a higher ROI and your project will be more profitable.
Apps for everybody
It’s not a secret that Apple makes apps focused on premium customers with higher incomes. That certainly limits their offer of products and gives Android a whole field of opportunities for people with less income.
This means a larger target market for your audience as well as reaching untapped niche markets.
Integration with social media
It is easy to integrate Android apps with popular social networks. For example, Android has the advantage of being part of the most used e-mailing platform on earth, Gmail. Android app developers render the best User Experiences for easy sign-in access with the app functionality.
Most Android apps give you the option of signing-in directly with your Facebook, Google or Twitter account.
Making Android an open source project provided a lot of benefits to Google’s mobile division. For instance, it is easier to customize your apps in a quick way with diverse features and updates.
Appstellar Apps have an easy way to fix, improve and update your apps thanks to the facilities that Android tools provide us. We also have the chance to adapt your apps thanks to the advice of users and reviews in Google Play Store.
So all things considered, it is imperative that a capable development company is used to build your android app to avoid any costly issues in the future, and more importantly, to launch a successful app in the Google Play Store. Utilising our many years of experience, it is guaranteed your android app will become a market leader in both quality and user experience once launched. Get in touch with us today for a free talk about your digital needs.
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