Gaming Development

Mobile has emerged as the most important platform for game development. Smartphone and tablet gaming will generate a projected $46 billion in 2017 alone. What’s more, by 2020, mobile gaming is expected to take over than half of the total video games market.

Mobile gaming is a huge market for potential revenue. There are countless success stories like Angry Birds, Candy Crush, Clash of Clans, Flappy Bird and more. They have inspired millions to take an initiative in mobile game development. According to Admob, 62% of smartphones users install a game within the first week of purchasing their device. This represents an immense market potential. Still, only a few mobile games are able to recover their development expenditure. Developing a successful mobile game is no cake walk.

Appstellar Apps builds highly engaging and interactive games for iOS, Android and other mobile platforms. Here’s what we bring to the table:

Cross-platform, Native and Hybrid

Featured Cross-platform games, Native and Hybrid App development

Want to target multiple platforms with your game? We build cross platform games using tools & technologies like Unity3d, Xamarin, Visual Studio, C#, HTML5, Cocos-2dx and more.

Speedy and efficient development

Featured Speedy and efficient development

We follow an agile methodology for game development that allows for regular integration of feedback throughout the work cycle. This allows us to get your game to market faster.

A holistic approach

Featured A holistic approach

We take into consideration all aspects of game creation, including the UI, game mechanics, art and design as well as well performance. This helps us build cohesive products that prioritize player experience.

Customized solutions

Featured Customized solutions

We offer solutions based on your requirements, depending on whether you need a new game developed from scratch or specialized services like asset production or code integration.

Questionnaire So what is our expert advice to guide your successful Mobile Game Development?

For creating a profitable game, you need to study your target markets, create an engaging game-play and strategically monetize it. To make this process easy for you we have broken down the development process of a mobile game into 8 simple steps. Just follow them closely and you will be able to make your mark in the mobile gaming industry.

Work on Your Idea

Process #1 Work on Your Idea

Ideation is the most complex and crucial step to create a successful mobile game. For a mobile game to be successful it is important that it is based on a killer idea. Unfortunately, there is no direct process that can be followed to generate new ideas. The key to finding an idea is to think of something innovative and engaging. The idea should appeal to a mass audience to help you make profits.

A common technique is to improvise an existing idea instead of thinking of a new idea from scratch. Candy Crush and Diamonds are brilliant examples of improvisation. Puzzle and Match 3 games are in the gaming world for a long time but these games weren’t just another addition to the match 3 genre. By using items like diamonds and candies they created a new kind of experience and hence became so popular.

Process #2 Tell a Story

Stories go a long way in the gaming world. Your players will need a purpose to finish the game and for that, they will need a story however simple it might be. In fact, creating a story is not difficult. To create it simply answer the following questions about your characters and you will get a story for your game

  • Who is the hero and villain in the story?
  • What are their strengths and weakness?
  • Why are they fighting each other?
  • How will the hero achieve victory?

Make it Easy yet Addictive

Process #3 Make it Easy yet Addictive

A little addiction goes a long way in retaining users to your game. There are certain foolproof elements that help make a game addictive. Your game should be easy and fun with a gradually increasing difficulty level. Also, players tend to lose interest in lengthy games. To keep them engaged create short levels with a lot of unlockable content. In a long run, you can retain users with frequent updates and freebies on holidays and occasions.

Process #4 Identify the key Platforms

To develop anything on mobile you will need to decide upon the platform. The choice among Android, iOS, Blackberry, and Windows it is a very pressing dilemma. While Blackberry and Windows are usually neglected the core choice boils down to Android or iOS.

It is convenient to avoid the question altogether and go for a hybrid model but there will be additional costs involved in developing a game for multiple platforms. The deciding factor about your game should be your target market. Focus on the OS which your most profitable players will use and prioritize it. If you think that your market is spread across multiple platforms then only opt for more than one mobile OS.

Create a stunning design

Process #5 Create a Stunning Design

Creating a game design is much more complicated than creating one for an app. A good game design takes into consideration multiple factors like the story that directs the game, characters, and final appearance. The design of your game can be a great differentiating factor between your game and your competitor’s. When it comes to game design, the possibilities are endless your design can as simple as a flat design or a comic style with a 3D layout.

Note: It is important to keep the weight of your design elements to a minimum. If the intricate details in the design end up impacting your game’s performance then it will be highly counterproductive. Always ensure to keep design weight minimal while ensuring good user experience.

Process #6 Decide the Monetization Strategy

There are many games which are not profitable. You need to plan your game monetization strategy before starting with the development. Developing a game can be expensive and time taking for any platform. So, you should have a plan to recover the investment. Here are some common ways to monetize mobile games:

  • In-app purchases: Freemium model is the most common method for mobile game monetization. Though these purchases only account for approx. 2% in Android (a little more in iOS), it is an effective way to earn income from players.
  • Ads within the app: There are many games that combine ads with in-app purchases. This is a great strategy as neither of these strategies can alone bring substantial revenue. Do remember to pay special emphasis to the ad content because if it’s unrelated or annoying then the results will be counterproductive.
  • Premium versions: Premium versions either offer a free trial or demo and ask players to pay for further use. You can also ask for payment straight away but that will significantly reduce the number of purchases.

Process #7 Decide Upon the Technology

Once you have your game idea the next step involves development. Here you will decide upon the main design tools to use and the type of game you need to develop. You will need to make choice between these 3 types of development processes:

  • Native mobile game development involves using languages native to a device platform for coding. For example, using Java for Android or Swift for iOS. If you are looking for performance then native development is the go-to approach.
  • HTML5 mobile game development uses standard web technologies — HTML5, JavaScript and CSS. HTML 5 uses a write-once-run-anywhere approach that works well for cross-platform development. There are some limitations like session management, securing offline storage, and access to native device functionality (camera, calendar, geo-location, etc). Overall it is a good option for mini-games.
  • Hybrid mobile game development combines the benefits of both native and HTML model. It uses HTML 5 design inside a container cell to run the game on any platform.

Choose Appropriate Developers

Process #8 Choose Appropriate Developers

The ultimate step to successful mobile game development is to choose skilled game developers. You need a developer who has the requisite skills to transform your idea into a lucrative business. Mobile game development is complex and you will need experienced developers to back your initiatives.

Be Above with Experience

With a vivid experience of working on mobile technologies for 10+ years, we can handle a project of any size. If you are looking for a developer to shape your development initiatives then feel free to get in touch.