At Appstellar Apps, we create only the most stunning designs that our clients love. Our most popular graphic design requests come from people who need to design a beautiful website or app and want to know how it will look before they get it developed. If you are in this category then just know that you are in the right hands.
With that being said, our graphic designers all have many years of experience in this industry and our services extend beyond just making stunning websites and app UI designs. Let us show you the 7 types of graphic design services we offer that will help you understand just how much we can help you succeed.
Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, colour palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.
When most people think of graphic design, they think of designs created for marketing and advertising. Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
Examples of marketing graphic design :
User interface graphic design
A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).
Examples of user interface graphic design
Packaging graphic design
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.
Packaging designers create concepts, develop mock-ups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing.
Art and illustration for graphic design
Graphic art and illustration are often seen as being the same as graphic design, however they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations.
Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.
Examples of marketing graphic design :
Use the right types of graphic design for the job Choosing a graphic designer can be a difficult and stressful process as there are many different skills and specialties (as shown above) that you need to choose from, as well as the fact that no one graphic designer will have all the skills necessary to perform a great job. This is why you can sit back and relax knowing that Appstellar Apps has you covered from A to Z.