Pay Per Click

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made.

For starters, PPC:

  • Offers quick entry.
  • Results are easy to measurable and track.
  • Works well with other marketing channels.
  • Provides a wealth of useful data
  • PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

Need to make the case for PPC advertising? Here are just seven powerful benefits of using PPC.

PPC Contributes to business goals

Benefits #1 PPC Contributes to business goals

Nearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end-goals.

In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.

Benefits #2 PPC Is Measurable & Trackable

A major benefit of PPC advertising run through AdWords is that it’s easy to measure and track. Simply use the AdWords tool in combination with Google Analytics.

You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).

Benefits #3 Quick Entry

Even if you’re a decade behind your competitors on jumping into PPC marketing, you can get up and be running quickly with a little bit of optimization. This is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that AdWords offers within minutes of launch.

PPC lets you quickly cast a wide net to find new prospects and customers.

You’re in Control

Benefits #4 You’re in Control

This starts with the keywords or placements you choose to target and how restrictive you want to be. You also have a lot of budget flexibility if you want to start small. You can set your own ad budget and bids, and choose what you’re willing to spend (though you have to pay at least close to a market rate to play in most cases).

If you’re seeing positive results, you can scale up immediately. And if you want to take a break, you can always pause and stop your ad spend right away.

PPC Works Well With Other Marketing Channels

Benefits #5 PPC Works Well With Other Marketing Channels

Content marketing has taken over the digital marketing world and content plans and calendars are the norm in most businesses now. With the investment in producing original and unique content to support the customer buying cycle and establish thought leadership positioning, AdWords is an engine that can drive visitors to content more quickly and improve the ROI on your content investment.

Benefits #6 Incredible Targeting Options

Many advertisers take a multi-layered approach in AdWords to test and ensure full coverage across the networks and targeting types that can gain brand exposure. By testing and trying out a mix, you can ensure the full scope of AdWords is leveraged and that you’re getting as many impressions as possible while staying targeted to the personas in your prospective audience.

Going back to the business goals conversation, you can also see what performs best and set expectations on what the tolerance is for cost per click and cost per acquisition to compare the different targeting methods with each other. Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand. You have many options for how wide of a net you want to cast.

A Wealth of Marketing Data

Benefits #7 A Wealth of Marketing Data

While there’s a lot of data and performance information directly available in Google AdWords, the value of information gained goes beyond just PPC performance. Impression, click, and conversion data for each keyword can be used to advise SEO strategy and content marketing efforts.

Beyond that, you can use the built-in keyword planner and display planner tools to find where your audience is.

 

Pure Advertise. Pure Power

Unlike rest, we regulary check and optimize PPC campaign in daily basis. We keep watch PPC campaign and confirm it is generate high ROI i.e maxium ROI. Even we are happy to assist you and manage your campaign as well. Just contact once and realize our experience at once.